Top Video and Movie Online Destinations
A deeper look at the entertainment industry and movie theater advertising, including consumer demographics, viewers, advertisers, ad types and sizes
Top 10 Online Videos/Movies Destinations Week ending Nov 25, 2007 US, Home and Work |
|
Unique Audience (000) |
Active Reach (%) |
YouTube |
30,726 |
22 |
IMDb - Internet Movie Database |
8,241 |
5.9 |
Netflix |
5,474 |
3.92 |
Yahoo! Video |
4,111 |
2.94 |
Yahoo! Movies |
4,016 |
2.88 |
Moviefone |
3,985 |
2.85 |
Google Video |
3,917 |
2.8 |
MSN Video |
3,874 |
2.77 |
MSN Movies |
2,902 |
2.08 |
BLOCKBUSTER |
2,836 |
2.03 |
Source: Nielsen Online, NetView |
Demographic Data for Videos/Movies Category Month of October 2007 US, Home and Work |
Category |
Target |
Unique Audience (000) |
Unique Audience Composition (%) |
Total |
|
88,700 |
100 |
Male |
|
45,374 |
51.15 |
Female |
|
43,325 |
48.85 |
Age |
2 - 11 |
4,619 |
5.21 |
|
12 - 17 |
10,069 |
11.35 |
|
18 - 24 |
5,406 |
6.1 |
|
25 - 34 |
12,308 |
13.88 |
|
35 - 49 |
28,713 |
32.37 |
|
45+ |
37,542 |
42.33 |
|
55+ |
18,072 |
20.37 |
|
65+ |
6,618 |
7.46 |
HH Income |
$ 0 - 24999 |
5,063 |
5.71 |
|
$ 25000 - 49999 |
17,801 |
20.07 |
|
$ 50000 - 74999 |
23,830 |
26.87 |
|
$ 75000 - 99999 |
18,055 |
20.35 |
|
$ 100000 - 149999 |
14,326 |
16.15 |
|
$ 150000+ |
7,569 |
8.53 |
|
No Response |
2,056 |
2.32 |
Source: Nielsen Online, NetView |
Data on Entertainment Industry, Movies Segment Week ending November 25, 2007 US, Home and Work
Top 20 Advertisers |
|
Impressions (000) |
Share of all Impressions |
The Walt Disney Corporation |
91,467 |
30.0% |
The News Corporation Limited |
73,762 |
24.2% |
Time Warner Inc. |
37,661 |
12.4% |
Sony Corporation |
33,847 |
11.1% |
Viacom Inc |
29,033 |
9.5% |
Rabid Films |
8,059 |
2.6% |
Lions Gate Entertainment Corp |
6,251 |
2.1% |
General Electric Company |
4,238 |
1.4% |
DreamWorks SKG |
3,781 |
1.2% |
Classic Media Inc. |
3,011 |
1.0% |
Metanoia Films |
2,699 |
0.9% |
Metro-Goldwyn-Mayer Inc. |
1,969 |
0.6% |
Cablevision Systems Corporation |
1,784 |
0.6% |
Yari Film Group |
1,498 |
0.5% |
Copex |
864 |
0.3% |
Grizzly Adams Productions |
792 |
0.3% |
Maron Pictures |
657 |
0.2% |
RCA |
602 |
0.2% |
Bristol Bay Productions LLC |
418 |
0.1% |
Highway 61 Entertainment |
395 |
0.1% |
Total |
304,752 |
100.0% |
Source: Nielsen Online, AdRelevance |
Top Ad Sizes |
|
Dimensions |
Impressions (000) |
Share of all Impressions |
Leaderboard |
(728x90) |
89,989 |
29.5% |
Medium Rectangle |
(300x250) |
59,837 |
19.6% |
Button #1 |
(120x90) |
41,907 |
13.8% |
Micro Bar |
(88x31) |
40,161 |
13.2% |
Non-Standard Dimension |
|
31,892 |
10.5% |
Wide Skyscraper |
(160x600) |
24,587 |
8.1% |
Button #2 |
(120x60) |
6,511 |
2.1% |
Vertical Rectangle |
(240x400) |
4,402 |
1.4% |
Half Banner |
(234x60) |
1,326 |
0.4% |
Large Rectangle |
(336x280) |
1,182 |
0.4% |
Skyscraper |
(120x600) |
1,082 |
0.4% |
Full Banner |
(468x60) |
958 |
0.3% |
Rectangle |
(180x150) |
778 |
0.3% |
Square Button |
(125x125) |
139 |
0.0% |
Total |
|
304,751 |
100.0% |
Source: Nielsen Online, AdRelevance |
Ad Delivery Types |
|
Impressions (000) |
Share of all Impressions |
In-Page |
280,891 |
92.2% |
Expanding |
22,454 |
7.4% |
Transitional |
944 |
0.3% |
Over-Page |
244 |
0.1% |
Pop-Up |
216 |
0.1% |
Pop-Under |
2 |
0.0% |
Total |
304,751 |
100.0% |
Source: Nielsen Online, AdRelevance |
Data on Entertainment Industry, Movie Theaters Segment Week ending November 25, 2007 US, Home and Work
Top 20 Advertisers |
|
Impressions (000) |
Share of all Impressions |
Jordan's IMAX Theater |
607 |
39.0% |
National Amusements Inc. |
402 |
25.8% |
IMAX |
105 |
6.7% |
Penumbra Theatre |
77 |
4.9% |
Kerasotes ShowPlace Theatres LLC |
68 |
4.4% |
Cinemark USA |
54 |
3.5% |
Cobb Theatres LLC. |
53 |
3.4% |
Showtime Cinema |
39 |
2.5% |
Magic Theatre |
33 |
2.1% |
Fleur Cinema & Cafe |
32 |
2.1% |
ArcLight Cinema Company |
28 |
1.8% |
ACT Theatre |
10 |
0.6% |
Granada Theater |
10 |
0.6% |
Landmark Theatres |
9 |
0.6% |
Regal Entertainment Group |
7 |
0.4% |
Rave Motion Pictures |
7 |
0.4% |
MEGAPLEX Theatres |
5 |
0.3% |
Mann Theatres |
4 |
0.3% |
Northern Hills Cinema |
4 |
0.3% |
NCG Cinema |
2 |
0.1% |
Total |
1,556 |
100.0% |
Source: Nielsen Online, AdRelevance |
Top Ad Sizes |
|
Dimensions |
Impressions (000) |
Share of all Impressions |
Button #2 |
(120x60) |
412 |
26.5% |
Non-Standard Dimension |
|
284 |
18.3% |
Leaderboard |
(728x90) |
283 |
18.2% |
Half Banner |
(234x60) |
276 |
17.7% |
Medium Rectangle |
(300x250) |
181 |
11.6% |
Wide Skyscraper |
(160x600) |
92 |
5.9% |
Large Rectangle |
(336x280) |
18 |
1.2% |
Square Button |
(125x125) |
4 |
0.3% |
Skyscraper |
(120x600) |
3 |
0.2% |
Button #1 |
(120x90) |
2 |
0.1% |
Total |
|
1,555 |
100.0% |
Source: Nielsen Online, AdRelevance |
Ad Delivery Types |
|
Impressions (000) |
Share of all Impressions |
In-Page |
1,557 |
100.0% |
Total |
1,557 |
100.0% |
Source: Nielsen Online, AdRelevance |
Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service
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