Video Research : April 09, 2008

Nielsen: Video consumption on the rise

An interesting thing happened from January to February according to a new report from Nielsen//Netratings: the number of unique users viewing video streams decreased but the time spent viewing streams increased.
by Kristina Knight

The number of videos streamed also increased. According to the report, viewership fell by about 100,000 unique users. But video streams increased from 5.9 billion to 6.3 billion and the time spent watching online video clips increased from 124 minutes per user to just over 130 minutes per user.

Most viewers turned to YouTube (70 million users watching 2 billion streams), followed by Fox Interactive (21 million users watching 400 million streams) and Yahoo (21 million users watching 244 million streams. Top destinations for viewers making more than $100,000 were Sky (52%); Geffen Records Network and MaxPreps Network tied (46%) for second most-visited. Belo Television (43%) and Audi (42%) rounded out the top five destination sites.

For lower income households (under $25,000) the highest destination was GameTap (19%), followed by Yahoo TV (17%) and Universal Music Group Network (16%).

Viewers between the ages of 12 and 24 were found most likely to visit Broadcaster (66%) and Buzznet (65%). Gaia Online, Warner Brothers Records and Facebook were also popular destination points